Rebranding a Legacy Brand in a Turbulent Market: The Case study of FabIndia
Published Date - 18 Apr
Fabindia, one of the many brands that have become related to Indian heritage and handmade products, writing a new history, are seeing dipping store traffic and online rivals winning this battle for brand survivability. This case study examines the effect of shift in consumer behaviour, deepening economic uncertainty and e-commerce revolution on Fabindia through the TUNA framework. It continues with a look on the strategic measures the brand applies through offering convenience, sustainability, and seamless omnichannel experience as a possible remedy.
The case is centred around the issue ‘can Fabindia hold its fundamental principles while fulfilling need of this era?’ Expert opinions, among others, emphasizes more on the reconstruction of tradition rather than a total abandonment thereof. The analysis emphasizes on the initiatives of Fabindia in multichannel retailing, sustainability differentiation, and integration of online offline.
The conclusion is left out as a question mark that will then stimulate people to discuss the positive effects of the rebranding. For classic brands like Fabindia that are learning the complexity of existing in today's retail world, this case is a valuable study. It underscore the significance of strategic adaptation along with that between innovation and tradition, and the influence of storytelling and multichannel strategy in creation of a unique experience for the contemporary customer.
Advanced Borewell Retrieval Solution for child Protection
Published Date - 17 Apr
The proposed system aims to address the With many borewells left uncovered, rescue operations pose significant risks to both the trapped child and rescue teams. Delays in the process and challenges such as rocky terrain can reduce the chances of a successful rescue. Current methods lack efficiency and depend heavily on factors like transportation time, human resources, and government response times. Borewell depths can reach up to 700 feet, further complicating rescue efforts. This project offers a promising alternative to improve the effectiveness and safety of borewell rescue operations.
challenge of rescuing children trapped in abandoned borewells, which has been a recurring issue in India due to negligence and lack of effective rescue techniques. The system features a robotic arm with two degrees of freedom, controlled remotely via RF technology. Key components include two DC motors for controlling the gripper mechanism and movement within the borewell, an RF communication system operating at 433 MHz for remote control up to 60 feet away, and additional features such as a gas sensor (MQ-2) and a wireless video camera (ESP32 cam) connected to the gripper mechanism. The system's advantages lie in its ability to efficiently rescue trapped victims without major risks, as it allows for video monitoring and remote control operation. Moreover, it can be adapted for various applications beyond borewell rescues, such as retrieving small objects from hazardous areas.
The project is the innovative integration of two renewable resources as well as the combination of smart speed breaker helps in effective power generation. The combination harnesses kinetic energy from vehicular movement by Smart Speed breaker, Vertical Axis Wind Turbines and solar energy for solar power generation. Highways witness significant loss in the available forms there is a concern given the limited resources and increasing population. Generated power using these sources can be used for toll gates, street lights and electric vehicle charg
The integration of embedded systems into various fields has enabled the enhancement of capabilities and features across different applications. Despite the prevalence of proprietary implementations and limitations in networking, there is a growing demand for advanced systems that can autonomously respond to environmental changes and be controlled through a unified interface. This project proposes a solution where users can control a robotic vehicle via a mobile phone utilizing its Bluetooth interface. This approach offers a simple, cost-effective, and flexible system, promising significant potential for future smart robotic operations.
Investigation on Partial Replacement of Cement with Glass Powder in Concrete
Published Date - 17 Apr
Glass powder is incredibly fine powder shows pozzolanic properties, which might be used as partial replacement of cement in concrete. Glass may be a common material employed in day-to-day life in constructions. Its lifetime is proscribed. After use, it is recycled or sent to landfills. Since glass is not biodegradable. So, land filling is not eco-friendly. Mix design M20 was casted by replacement of cement with Glass powder by weight at 0%, 10%, 20%. Cubes (Cube - 150*150*150mm) were prepared for testing after seven-, and twenty-eight-days natural process in water served as the control. The main objective is to compare the compressive strength for the designed mix specimen (M20) with conventional and replaced concretes.