A comparative analysis of pepsi and coke
Author(s):
Dr. Hiren Harsora, Shubham Sharma, Riaz shaikh
Keywords:
Brand, Quality, Price, Influenced by Others, Advertising, Packaging, Customer Based Brand Equity Model Comparative analysis. Beverages industry
Abstract
This report is based on the market research conducted on the topic ―Study on a comparative analysis of Pepsi and Coca-Cola. As the customer are treated as king of today’s business world so it’s mandatory to see that our customer are satisfied. It begins with the introduction of Coca Cola and Pepsi companies of the soft drinks industry. The project report has been made interesting with the inclusion of topic, which covers advertising of the Coca Cola and Pepsi, Vision and Mission of these two companies, Competitors, SWOT Analysis and the Target Market of the two companies. The major players in the soft drinks industry in India are Coca Cola and Pepsi. The study attempts to analyse and determine ―To Measure the Brand Personality of Brands Coca Cola and Pepsi‖, and also find out the satisfaction level towards quality, service and price of Coca Cola and Pepsi. The research was purely based on the survey conducted in Vadodara. The sampling technique used was Non Probability convenience sampling. The data was collected from secondary as well as primary sources. Secondary data collected from internet and website. Structure questionnaire was use to collect primary data. In the modern urban culture consumption of soft drinks particularly among younger generation has become very popular. Children of all ages and groups are especially attracted by the mere mention of the word soft drinks. The main objective is to measure the brand personality of Coca Cola and Pepsi. And to measure the gender dimensions of brand personality of Coca Cola and Pepsi. And also to analyse and study in efficient way the current position of these two companies. The project was carried in Vadodara with sample size of 50 plus.
Article Details
Unique Paper ID: 164543

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 996 - 1002
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