CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING IN SALEM TOWN

CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING IN SALEM TOWN
Author(s):
Dr.S.KALA, Dr.N.K.Govindaraju
Keywords:
Consumer Perception, Social Media, Online Marketing, Purchase Intention
Abstract
The purpose of this study was to examine the customer perception towards social media marketing. Marketer can use social media as a promotional tool. Social media gives knowledge to customer about different brand and customer also prefer brand that advertised on social media while making purchasing. Customer have positive perception towards social media marketing, they believe that social media as a promotional tool more informative, reliable, innovative and interactive than old promotional tool. Social media also help marketer to promote their product and service and build the goodwill of organization.
Article Details
Unique Paper ID: 163206 Publication Volume & Issue: Volume 10, Issue 11 Page(s): 992 - 998
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