CONSPECTUS OF GLOBAL MARKETING
Author(s):
Varsha Vijay B, Lini.V
Keywords:
Abstract
This research paper describes a framework for research in Global Marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and impact of different technological tools and social media platforms. The use of the internet and social media have changed consumer behaviour and the ways in which companies conduct their business. Social and Global Marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. Global Marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words, Global Marketing is the utilization of electronic media by the marketers to promote the goods and sell in the market. Global Marketing can give value in the form of time, attention and advocacy from the consumer. Global Marketing strategies build on and adopts the principles of traditional marketing, using the opportunities and challenges offered by digital medium. This paper focus on the importance of Global Marketing for both marketers and consumers. This paper additionally includes difference between traditional and Global Marketing. The use of new technologies in businesses has made Global Marketing more popular. It has completely changed the old ways of marketing and forced marketers to stay in touch with their purchaser or customers through the internet in order to sell their goods and services. So, when planning the best advertising and setting business goals, marketers must think about and analyse both the pros and cons of Global Marketing. In a digital age, International Education has undergone several changes. Digital platforms have eased the way students can access to academic information. Therefore, the education industry has implemented tools to effectively adapt business to student’s needs.
Article Details
Unique Paper ID: 163064

Publication Volume & Issue: Volume 0, Issue no

Page(s): 166 - 170
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