PUBLIC AWARENESS OF DIGITAL MARKETING TACTICS IN THE CONSTRUCTION INDUSTRY

PUBLIC AWARENESS OF DIGITAL MARKETING TACTICS IN THE CONSTRUCTION INDUSTRY
Author(s):
Lini.V
Keywords:
flash ads, print media ads, social media marketing, digital marketing, construction sector
Abstract
The purpose of the study is to examine consumer use of digital marketing strategies in relation to the construction sector. The purpose of the study is to learn more about the value of digital marketing in the construction sector and to determine the most efficient ways to apply it. The questionnaire was distributed to members of the public by the researcher. Social media marketing is the digital marketing strategy that the construction sector prefers most. In the future, marketing representatives in the building sector will need to create ads for social media platforms.
Article Details
Unique Paper ID: 163063 Publication Volume & Issue: Volume 0, Issue no Page(s): 171 - 176
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