A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS

A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS
Author(s):
Deepak Kumar Baser
Keywords:
Behavioral Finance, Biases, Anchoring, Herd Behavior
Abstract
Behavioral finance is a broad field that incorporates the exploration of psychology, sociology, and finance. It delves into the intricate behaviors and biases of investors on a micro level, while also addressing anomalies within the efficient market on a macro scale. In today's context, behavioral finance is a well-established concept, as the influence of behavioral biases on investor actions and human decision-making is substantial. In this paper, we will critically examine a range of studies in this domain to gain a comprehensive insight into the realm of behavioral finance and its importance in shaping the financial choices made by investors.
Article Details
Unique Paper ID: 161552 Publication Volume & Issue: Volume 10, Issue 4 Page(s): 557 - 562
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