Exploring Pilgrims’ Attitude towards Buying Souvenirs – a Case Study in Kerala

Exploring Pilgrims’ Attitude towards Buying Souvenirs – a Case Study in Kerala
Author(s):
Dr. Biju S K, Dr. E. Murali
Keywords:
Pilgrim, Souvenir, Buying attitude, Binomial test
Abstract
This research empirically examines the attitude of pilgrims towards buying souvenirs. The study based on Guruvayur, the most famous pilgrimage centre of Kerala was conducted by collecting responses from 120 pilgrims during their visit to the centre. The analysis of survey responses was made with the mean scores and non parametric binomial test results. The findings of the study reveal that pilgrims highly prefer to buy handicrafts items having religious importance where uniqueness and peer pressure are the dominant factors influencing their buying decisions.
Article Details
Unique Paper ID: 157051 Publication Volume & Issue: Volume 9, Issue 5 Page(s): 865 - 869
Article Preview & Download

Share This Article

NCSST-2021

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2021

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2021

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org