A COMPARATIVE STUDY ON ASPECTS OF MULTIPLE LEVEL MARKETING AND ITS CONCEPTS

A COMPARATIVE STUDY ON ASPECTS OF MULTIPLE LEVEL MARKETING AND ITS CONCEPTS
Author(s):
Dr Manjunath Koliwad
Keywords:
Multi, Level, Marketing, Conceptual
Abstract
Multilevel marketing (MLM) is a retail distribution channel that has a poor reputation among many people and is increasingly being scrutinized by government regulatory bodies throughout the world. Multilevel marketing organizations are commonly accused of being unlawful pyramid schemes and unethical businesses. The degree of so-called internal consumption is becoming a major source of concern. This study discusses the qualities of multilevel marketing that have been attacked, arguing that assertions that MLM organizations are fundamentally pyramid schemes and unethical are mistaken from an analytical, not emotional, standpoint.
Article Details
Unique Paper ID: 154645 Publication Volume & Issue: Volume 8, Issue 11 Page(s): 816 - 820
Article Preview & Download

Share This Article

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org