Effects of Television on Purchase of Beverages and Snacks

Effects of Television on Purchase of Beverages and Snacks
Author(s):
Dr.Ranju Kushwaha
Keywords:
television advertisements – beverages and snacks
Abstract
In today's world, effect of media on mass is inevitable television has become an important means of entertainment as well as Commercial Advertisements. Frequently shown advertisements cover wide range of items ranging from Food Products to Vehicles. Advertising is commonly, understood as a means to communicate about a product or a service. However, it includes all the activities performed by enterprise to present the goods and service to the consumer and to motivate them to buy these goods and services.
Article Details
Unique Paper ID: 153082 Publication Volume & Issue: Volume 8, Issue 5 Page(s): 504 - 506
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