Problems and Prospects of Rural Entrepreneurship in India: A Case Study in Kollegal Taluk of Chamarajanagara District
Author(s):
DEEPA S.R.
Keywords:
Marketing, Rural Entrepreneurs, Economic Development, availability, products.
Abstract
Present day Rural Entrepreneurship is a major prospect for the people who essentially migrate from rural areas or semi-urban areas to urban areas. It is also a fact on the contrary that the majority of rural entrepreneurs are facing many challenges due to non-availability of primary amenities in rural areas especially in developing countries like India. Monetary problems, Lack of Education, insufficient technical and conceptual ability at present it is too difficult for the rural entrepreneurs to establish industries in rural areas. Undoubtedly the economic development of our country largely depends on the development of rural areas and also the standard of living in its rural mass. For the economic development of a country and of regions within the country rural entrepreneur is certainly one of the most important inputs. Today entrepreneurs are also driven to achieve success in their business along with the qualities inherited by them of a dreamer, leader, manager, innovator, continues learner, and decision maker and most important is implement all these qualities into the work. Certainly entrepreneurs set the example of turning their dream into reality. Further noticeably the story behind to achieve the dreams into reality is to set massive goals for themselves and also stay committed to achieving them regardless of the obstacles they get in the way wish the unmatched passion and the ambition towards achieving the goal. Undoubtedly it looks attractive, charming and motivating after listening the stories of the entrepreneurs, but for sure success is not as easy as it looks always. There is definitely some obstacle which we call challenges to overcome by looking forward the prospects to be a successful entrepreneur. The paper also makes an attempt to find out the challenges and problems for the potentiality of rural entrepreneurship. It also tries to focus on the major problems faced by entrepreneurs especially in the field of marketing of products, other primary amenities like water supply, availability of electricity, transport facilities, required energy and financial amenities. In the light of this research paper focuses on the major challenges and problems available in the Indian market by cash
Article Details
Unique Paper ID: 151625

Publication Volume & Issue: Volume 8, Issue 1

Page(s): 410 - 415
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