A STUDY ON FACTORS AFFECTING ASSESSMENT OF SERVICE QUALITY FOR ONLINE MEDICAL CONSULTATION APPLICATIONS IN GUJARAT
Author(s):
Dr. Hiren Harsora, Roshan Pradeep Mehta, Nisha Kathiriya
Keywords:
Online medical consultation, Service quality assessment, Patient satisfaction, User experience, Trust, Communication effectiveness, Technology adoption
Abstract
This study seeks to investigate and analyze the multiple factors that influence consumers' perceptions of service quality in the context of virtual healthcare. This study, based on a thorough literature analysis and empirical research, looks into the important characteristics that influence service quality assessment in online medical consultations. The parameters under consideration include both technological features, such as platform usability, reliability, and security, and interpersonal elements, such as healthcare professional communication skills, empathy, and responsiveness. This study will provide useful insights into the intricate dynamics that influence users' perceptions of online medical consultation services. The findings will help to improve virtual healthcare platforms by identifying areas for improvement and stressing factors that increase user pleasure and trust. This research is critical for healthcare professionals, legislators, and platform developers who want to improve online medical consultation services, resulting in a more effective and patient-centered virtual healthcare experience.
Article Details
Unique Paper ID: 164247

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 342 - 348
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