STRATEGIC ANALYSIS OF THOOTHUKUDI AGRICULTURAL PRODUCERS COOPERATIVE MARKETING SOCIETY (TAPCMS)

STRATEGIC ANALYSIS OF THOOTHUKUDI AGRICULTURAL PRODUCERS COOPERATIVE MARKETING SOCIETY (TAPCMS)
Author(s):
Dr.V.Alagu Pandian
Keywords:

Abstract
This strategic analysis delves into the Thoothukudi Agricultural Producers Cooperative Marketing Society (TAPCMS) operations and performance by focusing attention on its objectives, business activities, initiatives, strengths, weaknesses, opportunities, and threats (SWOT) by utilising data obtained directly from TAPCMS, the analysis examines various facets such as sales, procurement, credit schemes, and societal initiatives like Farm Fresh Consumer Outlets and Amma Medicals. The SWOT analysis highlights internal strengths and weaknesses alongside external opportunities and threats, providing a comprehensive understanding of TAPCMS's strategic landscape. Recommendations aim to bolster TAPCMS's operations, ensuring better service delivery and increased member satisfaction. The study assesses TAPCMS's functioning, identifies major areas for improvement, and offers recommendations to enhance its operational efficiency. Overall, this analysis is a valuable resource for stakeholders involved in cooperative marketing societies, offering insights into sustainable growth and development strategies.
Article Details
Unique Paper ID: 162797 Publication Volume & Issue: Volume 10, Issue 11 Page(s): 30 - 34
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