CUSTOMERS’ SATISFACTION TOWARDS AN ELECTRIC TWO-WHEELER IN KASARAGOD DISTRICT, KERALA
Author(s):
MANOJ V N, Dr. K. JAYAPRAKASH
Keywords:
Electric Two-wheeler - Customer – Satisfaction - Ather E-bike
Abstract
There is a positive mindset about electric mobility among consumers because the ever-increasing price of fuel has played a major role in this shift. Public awareness about electric mobility has also increased significantly over the last few years. Demand and subsidies given by the government also supported the penetration level of electric two-wheelers. But the most important issue for the electric two-wheeler is that the cost of manufacturing the vehicle is mainly influenced by the cost of the battery. Reduced dependence on the import of electric vehicle components and sub-systems may be one of the crucial factors in enhancing domestic manufacturing capacity, along with other policy-related measures. At this juncture, the present study was conducted to analyze the customers’ satisfaction on usage of electric two-wheelers in Kasaragod District, Kerala. For the present study, the researcher has decided to focus on the customers of E2W in Kasaragod District, Kerala. Approximately 3878 E2W are registered in RTOs of Kasaragod. Out of which, 192 customers were selected for data collection. The frequency distribution of respondents showed that most of the respondents in the survey are men. The majority of the respondents who are interested in opting for electric two-wheelers fall under the age group of 30-39 years and have an income level of 25–35k per month. The study is based on customer satisfaction towards electric two-wheelers. It finishes up that the factors that affect customer satisfaction are the brand name, alertness, and motor power. More than 90% of respondents are satisfied with the price of electric two-wheelers, value for money, mileage, and maintenance. Most of the respondents are propelled by work gatherings to purchase the Ather electric two-wheelers, and furthermore, clients feel the cost of the Ather electric two-wheelers is neutral. From the study, we found that brand name and motor power are the main reasons to choose an electric bike over a normal bike, so the company shall think about partnering with other companies to set up fast charging stations in different geographic areas. Government employees are found to be less interested in using electric bikes. Hence, Eternal Green can think ab
Article Details
Unique Paper ID: 161580

Publication Volume & Issue: Volume 10, Issue 5

Page(s): 70 - 78
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