IMPACT OF COVID-19 PANDEMIC ON ONLINE SHOPPING PATTERN WITH REFERENCE TO BRANDED APPARELS IN THANE CITY.

IMPACT OF COVID-19 PANDEMIC ON ONLINE SHOPPING PATTERN WITH REFERENCE TO BRANDED APPARELS IN THANE CITY.
Author(s):
Dr. Bhavana Trivedi, Mrs. Ekta Wani
Keywords:
Covid-19, Digital marketing, Social media platforms, online buying pattern, consumer preference
Abstract
The trend of online shopping has gained immense benefits to the consumers in the present day world. Consumers all over the world are getting the services, through this type of platform, under one roof. The main aim of the paper is to test the impact of COVID-19 on online shopping patterns of the consumers in terms of branded apparels. The author has tried to highlight whether, due to this pandemic situation, there is any change in the pattern of shopping online by the consumers and how the marketers can have an upper edge in the digital competitive market, by adopting different online marketing strategies. For the present study 250 respondents across Thane region were chosen as the sample frame. The findings of the study reveal the fact that platforms such as Facebook and Instagram are more frequently used by the consumers. They generally see that the marketers are advertising the health care products and online courses very regularly, followed by the groceries, during the pandemic situation.
Article Details
Unique Paper ID: 159554 Publication Volume & Issue: Volume 9, Issue 12 Page(s): 249 - 254
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