GREEN BANKING INITIATIVES FOR SUSTAINABLE ECONOMIC GROWTH

GREEN BANKING INITIATIVES FOR SUSTAINABLE ECONOMIC GROWTH
Author(s):
Dr. S. Kamalaveni, Mr. S. Muruganantham
Keywords:
Technology, Environment safety, Conserving energy, Awareness.
Abstract
The Indian banking industry has faced numerous problems, including changes in customer behaviour, technology advancements, regulatory changes, and so on. It has gone through a series of challenges and has learned to adapt to changing circumstances. Green banking may help banks obtain a competitive edge in the industry by making an impact in their strategy-making process. Green banking is a proactive technique of conserving energy and protecting the environment. Green banks typically operate as public-purpose entities with some form of government relationship and are usually capitalized with public funds. Similar to a commercial bank, green banks provide capital and own debt, necessitating the presence of their own balance sheet. With the growing awareness about the environment safety, banking institutions are more grown to lose their reputation if they are involved in big projects, which are viewed as socially and environmentally damaging.
Article Details
Unique Paper ID: 163922 Publication Volume & Issue: Volume 10, Issue 12 Page(s): 56 - 59
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